American Sports

From Players, for Players – Quality Meets Affordability

American Sports, a German brand deeply rooted in the world of American football, presents itself as a synonym for high-quality yet affordable football equipment. Founded and led by passionate football players, American Sports understands the unique needs and challenges on the field like no other. Our brand is dedicated to providing equipment that is unmatched in both quality and value for money.

At American Sports, we believe that every player, whether amateur or professional, should have access to equipment that is not only safe and reliable but also remains affordable. Our product range includes everything a football player needs, from helmets and shoulder pads to training equipment and accessories. Each product is carefully designed and tested to ensure maximum performance and protection without straining your wallet.

  • Player-Centric: Developed by football players for football players, with a deep understanding of the sport's requirements.
  • Price-Conscious: Committed to affordable prices, ensuring that high-quality equipment is accessible to all.
  • Quality-Oriented: Uncompromising quality and durability to withstand the tough conditions on the field.

Our products are aimed at players at all levels in American football – from enthusiastic amateurs discovering their passion for the sport to experienced professionals looking for reliable yet budget-friendly equipment.

With American Sports, you step onto the field with the assurance that you are optimally equipped, both in terms of performance and price. Experience the perfect combination of passion for football and German quality workmanship at a price that will convince you."




Your American Football Shop, specialized for 20 years

American football isn't one department among other sports here, it's where we started. For 20 years our team has been kitting out players, teams and clubs, from a first set of gear to complete team equipment.
You'll be advised by people who have played the game themselves and know why a helmet has to fit differently than it looks.
Helmets, shoulder pads, gloves and cleats are all available from us online. We ship within Germany, Austria and Switzerland, throughout Europe and worldwide, so if you're playing a season or two over here, your gear reaches you wherever you're playing.
On top of that come our own brands Rookie GOAT, Full Force Wear and BADASS, developed for the needs we know from 20 years of practice.
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